Using a green screen for creating real estate videos is a new trend that has been gaining popularity in recent years. It offers an affordable and efficient way to create engaging videos for property listings, market updates, and virtual tours. However, some real estate agents still struggle to see the benefits of using a green screen, and they might be missing out on a great opportunity to stand out in the crowded real estate market.
In this article, we will explore why a real estate agent should use a green screen for creating videos and how it can help them outrank their competitors on Google.
What is a green screen?
Before we dive into the benefits of using a green screen, let's start with a brief introduction to what a green screen is. A green screen is a large, solid-colored background used in video and photography production. It's typically green or blue and can be made of fabric, paper, or paint. The purpose of the green screen is to create a solid-colored background that can be replaced with any image or video during post-production.
What should I look for in a green screen?
This really depends on your budget and how you want to be able to use it. Personally I believe the popup/collapsible green screens are much more versatile than the typical inexpensive muslin fabrics you see on the internet. If you're just going to pin it up to a wall, the loose fabric screens may work for you. The Elgato collapsible green screen pictured above is a great option in that it is quickly set up and taken down, doesn't easily wrinkle like the loose muslin fabric screen, and is available in a few different sizes. I would recommend going with the larger size so your hand movement and gestures will be contained within the screen width, making it much easier to edit your videos. Just make sure if you plan on taking the screen to different locations that it will fit in your car.
Benefits of using a green screen for real estate videos
- Flexibility: Using a green screen gives you the flexibility to shoot your video anywhere, regardless of the surroundings. You don't have to worry about the background distracting from the property you're showcasing. Instead, you can focus on the property and create an engaging video that captures the viewer's attention.
- Consistency: Using a green screen ensures that all your videos have a consistent look and feel. You can create a branded template that includes your logo, contact information, and any other relevant details. This makes it easy for viewers to recognize your videos and associate them with your brand.
- Time-saving: Shooting on a green screen can save you a lot of time and effort. You don't have to spend hours scouting for the perfect location, setting up lighting, and dealing with other logistical challenges. Instead, you can shoot your video in a controlled environment and focus on delivering the best content possible.
- Cost-effective: Using a green screen is a cost-effective way to create professional-looking videos. You don't have to invest in expensive equipment or hire a production crew. Instead, you can use a smartphone, a green screen, and some basic editing software to create high-quality videos.
How using a green screen can help you outrank your competitors
Now that we've covered the benefits of using a green screen let's explore how it can help you outrank your competitors on Google.
- Increased engagement: Videos are more engaging than text or images alone. According to HubSpot, videos can increase user engagement by up to 300%. By using a green screen, you can create high-quality videos that capture the viewer's attention and keep them engaged.
- Improved SEO: Using videos on your website can improve your SEO ranking. Google's algorithms favor websites with videos, as they provide a richer user experience. By creating high-quality videos using a green screen, you can improve your website's SEO and increase your chances of appearing on the first page of Google search results.
- Brand recognition: Using a green screen can help you create a consistent brand image across all your videos. This makes it easier for viewers to recognize your videos and associate them with your brand. By creating a strong brand image, you can improve your chances of standing out in the crowded real estate market.
- Increased conversions: Videos can be a powerful tool for converting leads into clients. By showcasing your properties in high-quality videos, you can create an emotional connection with your audience and increase your chances of converting them into clients.