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Justin Hemker / December 24, 2018

Short Links – Making The Most Of Your Custom Text Codes

As we’ve stated before, it is imperative that your custom text code reply messages remain under 150 characters because many cell providers will cut off messages over that length. The dynamic search result pages created by K+ and kvCore use a long string of URL parameters that will quickly exceed the max limit of characters. Enter Pretty URLs (ie Link Shorteners).

We recommend two different link shortening services, Bitly and Tiny URL, both of which are free for basic features. One word of caution: If you’re following another online how-to article that recommends using Google’s link shortener, Goo.gl, you’re out of luck. Google deactivated that service in March 2018.

Our top pick is Bitly for it’s ability to customize the domain, and you can view link activity. You can use the basic Bitly link shortening service to shorten a link like

 

https://www.yourdomain.com/index.php?quick=1&display=&custombox=&types%5B%5D=1&beds=0&baths=0&min=0&max=100000000&rtype=grid&sortby=listings.listingdate%20DESC#rslt

to

https://bit.ly/2D1oqko

 

If you choose to set up your Branded Short Domain (BSD) on Bitly, that same link could be

 

https://yourdomain.co/2D10qk0

 

The biggest benefit of using a BSD is that your text links look more legitimate and less like spam or something that is going to lead to malware or a virus. Using a branded link provides context that will make the lead feel more at ease about clicking on an unknown link. We have seen, first-hand, that click-through rates increase with a branded short domain.

Setting up your Branded Short Domain is beyond the scope of this article, but if you need help check out this article or feel free to contact us and we can help. If you’re going to buy a domain for this purpose we recommend using Namecheap.com to register domains.

Our second choice of link shortening services is TinyURL. It has proven to be a rock-solid service and they allow you to customize the link with an alias. While some view TinyURL links to look a little spammy, customizing the link can help. For example, our long search link above can be shortened to

 

https://tinyurl.com/y73qbwnr

 

Alternatively, you could customize the link with an alias which could look like

 

https://tinyurl.com/cary-over-200k

 

Ultimately the choice is yours, but now you know two of the best URL shortening services available, and how to make the best use of them to drive leads into your pipeline!

Related posts:

Craigslist Ads - Making The Most Of Your Custom Text Codes
Open Houses - Making The Most Of Your Custom Text Codes
Quick Customization: Make Your kvCORE Embeddable Home Valuation Widget Look Great
How To: Create and Install Your Facebook Pixel for Kvcore and Kunversion

Filed Under: Marketing Tagged With: Custom Text Codes, Kunversion, Kvcore

Please Note: While we have extensive experience using Kunversion in the agent/broker capacity, we have no official relationship with, endorsement by, or affiliation with Inside Real Estate, Kvcore, or Kunversion+. We just thought you should know... ;)

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919.264.8414
justin@kvTemplates.com

Justin Hemker
3000 Remington Oaks Cir
Cary, NC 27519

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Founded by NC Licensed Broker, Justin Hemker, kvTemplate's mission is to provide customized homepage templates for real estate agents using the Kunversion lead generation platform.
Note: While we have extensive experience using the Kunversion platform in an agent/broker capacity, we are not affiliated with, nor are we endorsed by Inside Real Estate, Kvcore, or Kunversion.

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